Taylor Swift and Travis Kelce exchanged vows in a ceremony held in New York City, officiated by Adam Sandler

Pop superstar Taylor Swift and American football player Travis Kelce have officially exchanged vows in a glamorous ceremony officiated by comedian Adam Sandler.

The couple both donned Christian Dior, as stated by Swift’s longtime publicist, and chose to forgo having bridesmaids and groomsmen. Instead, Swift’s brother, Austin Swift, took on the role of her man of honor, while retired American footballer Jason Kelce served as the groom’s best man.

The event at Madison Square Garden closed off one of Manhattan’s busiest corridors and attracted Hollywood’s A-list for what was probably the party of the century.

Actors Hugh Grant and Jason Sudeikis, singer Benson Boone, and model Gigi Hadid were among those seen.

Fans gathered in large numbers outside throughout the day on Friday, some singing Swift’s songs and wearing concert merchandise, while others climbed scaffolding in hopes of getting a better view of the celebrations.

TThe arena’s celebration kicked off on Thursday with a relatively modest event, anticipating approximately 100 attendees.A permit submitted to New York City officials referred to the event as a “pre-party.”

On Friday, a significantly larger event led to the erection of a tent outside the arena, doubling its original size.

A procession of darkened SUVs entered the venue, enabling numerous guests to conceal their arrival as traffic in Midtown Manhattan came to a standstill. Crews at the sports arena prepared curtains and gazebos for the large event.

Tree Paine, Swift’s longtime publicist, confirmed to the BBC that the couple tied the knot on Friday in New York City and shared details from the ceremony.

Around the same time, Madison Square Garden illuminated large signs throughout the complex displaying “JUST&T MARRIED”—a tribute to both Taylor and Travis’s names.

Paine mentioned that Swift and Kelce donned wedding ceremony attire crafted by Jonathan Anderson, the creative director of Dior’s women’s, men’s, and haute couture collections, in close partnership with the couple.

“This marks the designer’s inaugural couture wedding dress for a globally recognized celebrity,” Paine stated, noting that their shoes were custom crafted by Christian Louboutin and the bride adorned herself with Cartier jewelry.

Throughout the day, a palpable excitement permeated the atmosphere, accompanied by a significant police presence in the sweltering heat. Temperatures soared to 37C (98.6F).

EPA Madison Square Garden is illuminated in pink and features a sign that reads ‘JUST MARRIED’ during the wedding celebration of Taylor Swift and Travis Kelce in New York, New York, USA, on July 3, 2026.
Madison Square Garden was illuminated in a soft pinkish-lavender hue and showcased various signs following the couple’s wedding inside.
The New York City Police (NYPD) closed the streets surrounding the arena in the middle of the day, completely restricting access to vehicles and pedestrian traffic, which were redirected by barriers.

Despite the presence of curtains and tents set up to protect guests from the onslaught of news cameras and eager fans, numerous celebrity attendees were photographed as they departed from hotels and made their way to the venue.

Model Gigi Hadid, adorned in a pink sparkly dress, and her actor boyfriend Bradley Cooper were seen heading to the ceremony, while actress Dakota Johnson was also captured in photographs.

Several members of Kelce’s football team were spotted arriving at the wedding in plain sight, while other A-list guests discreetly exited their vehicles beneath the large tent for privacy.

TV presenter Graham Norton, who received a famous invitation to the ceremony during Swift’s appearance on BBC’s The Graham Norton Show, was also present.

Ethan Hawke gestures with his arm as he makes his entrance at Madison Square Garden on July 3rd. 
US actor Ethan Hawke was one of the many celebrities spotted at the venue.
US singer Benson Boone, right, arrived at Madison Square Garden in a tux.
Actor Hugh Grant and his wife Anna Elisabet Eberstein make a stylish entrance at Madison Square Garden, both dressed in formal attire.
Actor Hugh Grant and his wife Anna Elisabet Eberstein were among the anticipated 1,000 guests.
Fans of the singer, known as Swifties, of all ages filled every block around the arena. As an increasing number of blacked-out vehicles arrived in the area, the crowd’s excitement intensified, with many straining their necks to catch a glimpse of the stars exiting their cars.

Some chanted lyrics to their favorite Swift songs or cheered “we love you Taylor,” hoping the pop queen was somewhere nearby. As the event commenced, fans draped in Swift memorabilia ascended city scaffolding and cheered for everyone who passed by.

On Thursday, a procession of black SUVs arrived at the venue, where a white canopy tent ushered guests out. The rumored rehearsal dinner saw friends of the couple, including actress Lena Dunham and frequent collaborator Jack Antonoff, donning formal attire.

The two-day celebration, taking over a portion of America’s largest city, has been called the wedding of the century and has garnered global attention typically associated with royal weddings.

Reuters The Empire State Building stands adjacent to Madison Square Garden, the site of the wedding festivities for singer Taylor Swift and National Football League (NFL) player Travis Kelce, in New York, U.S., July 3, 2026.
The Empire State Building was illuminated to honor the couple.
Taking over Madison Square Garden, an iconic fixture in NYC, is a remarkable achievement that demands millions. Subsequently, the couple also shut down the area, which encompasses one of the city’s main transit hubs.

The spectacle highlighted the influence the couple possesses, with Swift acknowledged as one of the most powerful and renowned figures globally.

Their two-day wedding celebrations captured the attention of news broadcasts, illuminated the Empire State Building in NYC, and ignited millions in online betting markets as details of their nuptials had people speculating for weeks.

Pop culture critic Kristen Meinzer shared with the BBC that the marriage between Swift and Kelce holds significance as they represent two influential realms in the landscape of pop culture and American identity.

“We celebrate the union of music and football; these are the passions we cherish in America,” she said.

New York City has a deep-rooted belief in integrating celebrities into the everyday life of the city, viewing them as part of the community rather than mere spectacles.

“We typically don’t approach our celebrities; we prefer to give them space,” Meinzer added.

People gather outside Madison Square Garden, where giant screens display the message “JUST&T MARRIED!” (T&T representing Taylor and Travis), in celebration of the wedding festivities for pop singer Taylor Swift and pro athlete Travis Kelce.
Giant screens outside Madison Square Garden in New York proclaim the news that Taylor Swift and Travis Kelce have tied the knot.
The singer, originally from Pennsylvania, has made New York her home since 2014, when she purchased two adjoining penthouses in Tribeca for $20 million (£15 million) and merged them into a single expansive living area.

She fell in love with the city after realizing she could shop without interruptions, stating that she was “physically different since” relocating there. The film also served as inspiration for her 1989 album track, Welcome to New York.

After dating Swift in 2023, Kelce, who is based in Kansas for his American football career, was introduced to the Big Apple.

The couple probably invested tens of millions of dollars to secure the iconic arena, according to planning experts who spoke with the BBC.

Ahead of the festivities, the billionaire singer and wealthy athlete contributed $26m (£19.5m) to over 20 charities—yet did not mention a wedding.

To many, the arena with a capacity of 20,000—known for hosting concerts and sports events with enthusiastic fans enjoying their drinks—seemed like an unconventional choice for a wedding. However, the venue offers a unique degree of privacy due to its absence of windows and underground access points. However, many believed that if anyone could turn the arena into a wedding wonderland, it would be Swift.

“I expected there to be more gardens, more flowers, and a more tropical atmosphere.” “I’m looking for something a bit more glamorous, something that really captures the essence of Taylor Swift,” Canadian teen Emily shared with the BBC outside the venue.

New York resident Rose expressed that it was “sort of absurd” for the couple to close off the busy streets surrounding the arena, yet she felt the ceremony would be beautiful “because it’s Taylor Swift.”

“I hope it’s a beautiful wedding… but I think they should consider a location that’s less inconvenient for the general populace of New York City,” she laughed.

Fans erupted in cheers outside Madison Square Garden as the just-married signs illuminated the arena.

Fan Tara Rosales was among those who doubted that the wedding would truly occur at the renowned arena.

“I was aware that she was set to marry in New York, but I had no clue about the location.” “I can hardly believe it; I’m truly amazed and filled with excitement,” she expressed.

“She’s always a pleasure.” Taylor has the freedom to choose her path.