UK regulator takes steps to ease payment restrictions for Apple and Google app stores
Britain’s competition regulator is taking steps to ease payment restrictions imposed by Apple and Google on their app stores, aiming to enhance competition and reduce fees for developers.
The UK’s Competition and Markets Authority (CMA) stated that the proposed measures would eliminate current obstacles preventing developers from directing customers to alternative payment options. While Apple currently prohibits such practices, Google allows them only under specific conditions.
According to the regulator, if Apple or Google charge developers for allowing them to redirect users to alternative payment platforms, those fees should be reasonable, considerably lower than current app store commissions, and aimed at benefiting consumers or fostering further innovation.
The CMA is considering a proposal that would mandate Apple to offer wider access to its near-field communication (NFC) technology. Such a move could allow developers to incorporate contactless payment features directly into their iOS applications, minimizing dependence on Apple’s payment system.
In response to the proposals, Google stated that it had already put many of the suggested changes into action. The company observed that the updated Google Play Store policies implemented earlier this month now permit developers to direct users to finalize purchases outside the platform, although specific conditions remain in effect. Google also emphasized revisions to its app store fees.
At the time of publication, Apple had not provided a response to the regulator’s proposals.
