Rick Ross is developing a 670-unit project in his hometown of Miami Gardens
The Boss has become a partner in EnSima, an eight-story project located near Hard Rock Stadium, designed by the firm responsible for Ferrari.
Rick Ross has become a partner in EnSima, a 670-unit residential development being constructed in Miami Gardens, the city of his upbringing. The Rick Ross Miami Gardens deal was announced via press release on July 28, marking his involvement in a project that has been underway since March, when the development was initially revealed without his association.
Here is what is truly being constructed. EnSima is designed as an eight-story building featuring 670 residential units and 165,000 square feet of retail space, providing a substantial amount of storefront for a single project. The location has not been publicly revealed, but the developers indicate it is situated approximately five minutes from Hard Rock Stadium and the Miami International Autodrome, the Formula One circuit that encircles the stadium campus.
As stated in the announcement, he has joined as a partner in EnSima Technologies and EnSima Holdings, the two organizations responsible for the project. Holdings is the entity responsible for the actual development. The group is spearheaded by founder Lior Suchard, an Israeli mentalist who has dedicated recent years to developing an investment portfolio and transitioning from advisor to owner, alongside serial entrepreneur Shalom Arik Maimon and co-founders David Shapiro and Ali Yesil. The size of Ross’ stake remains undisclosed, which is typical for a deal announced in this manner.
The design assignment stands out as the most eye-catching aspect. Pininfarina, the Italian firm known for crafting some of Ferrari’s most iconic vehicles, is in charge of the building’s design. TerraForm Development was engaged to oversee the construction process. The team is presenting the entire concept as a method to provide luxury construction more quickly and at a lower cost than the typical South Florida approach.
Now, let’s discuss the prices, as that is what most individuals will be most interested in regarding the Rick Ross Miami Gardens development. Units are beginning at approximately $593 per square foot. In practical terms, a one-bedroom unit measuring 650 square feet is priced at $450,000, while a two-bedroom unit of 900 square feet is listed at $580,000, based on data from EnSima’s website. The sales gallery, serving as the showroom for buyers to explore finishes and floor plans prior to construction, is set to open in September.
For Ross, the hometown piece is not about marketing. He grew up in the Carol City neighborhood of Miami Gardens and attended Miami Carol City Senior High School. Carol City has been a significant influence in his music since “Hustlin’” launched his career two decades ago. Born William Leonard Roberts II, he established Maybach Music Group in 2009 and has since transformed his rap career into a business portfolio that extends far beyond music. He has owned nearly thirty Wingstop franchises, possesses equity in Luc Belaire sparkling wine and Bumbu rum, and has a collaboration with the car detailing brand Slippery Soap. His estimated net worth ranges from $150 million to $180 million.
He has been acquiring properties for years in Georgia, Texas, and Florida, including the waterfront Star Island estate he purchased in 2023 for approximately $35 million. Purchasing completed real estate and developing it from the ground up represent two distinct ventures. Owning a house signifies that you possess an asset. Becoming part of a development team entails responsibility for entitlements, financing, construction schedules, and the actual sale of the units. This marks his initial move of that second kind at this scale, and he is undertaking it in his hometown.
The timing is deliberate. Miami Gardens is currently experiencing the most significant development phase in its history, with EnSima being an integral part of this transformation. Juan Carlos Mas’ firm MAS AJP is pursuing a rezoning of 162 acres at 20000 Northwest 47th Avenue for a mixed-use development, which would significantly exceed the footprint proposed by EnSima. In recent years, developers have increasingly shifted their focus inland and northward due to the scarcity and high costs of coastal Miami land. The area surrounding Hard Rock Stadium has emerged as a prime location for investment.
A few things remain unclear. The specific address has not been disclosed. There has been no announcement regarding the groundbreaking date or delivery timeline. The financing structure has not been publicly detailed, nor has the extent of Ross’s ownership in the project been disclosed. Announcements of this nature usually precede the actual construction by a significant margin, and the upcoming opening of the sales gallery in September is the next tangible event that can be noted on the calendar.
It is evident that a 670-unit building featuring a design firm known for Ferrari, with prices beginning at $450,000, represents a distinct offering for Miami Gardens compared to what has traditionally been constructed in the area. Furthermore, an individual from Carol City is now among those spearheading this project.
