Chief Keef’s “Love Sosa” is used by the Department of Defense in a new advertisement alerting adversaries to “FAFO”
The government is facing backlash for utilizing the drill legend’s anthem to accompany a menacing message directed at rivals, following years of employing artists’ music without consent.
The U.S. Department of War is facing criticism following the release of a new recruitment advertisement that heavily incorporates elements of Chicago drill culture to convey a message to international adversaries.
A clip released by the Department features the instrumental of Chief Keef’s iconic anthem “Love Sosa” accompanying a montage of soldiers in training and the firing of heavy artillery.
Even without the lyrics, the message resonated strongly. Against Keef’s distinctive production, a narrator delivers a serious caution to anyone considering confronting the U.S. military: “If our enemies make the unwise choice to challenge us, they will be overwhelmed by the violence, precision, ferocity…” The advertisement concludes with a direct ultimatum: “In other words, to our adversaries, ‘FAFO.’” For those unfamiliar with the slang, they took the time to explain that it stands for “F*ck Around and Find Out.”
The internet is presently divided on this issue. Many of his fans have labeled the move as purely “cringe” and are raising concerns about the ethics of utilizing hip-hop to promote warfare.
The Trump administration has faced criticism before regarding its selection of soundtrack. During his campaigns and presidency, Donald Trump encountered numerous cease-and-desist letters and public outcries from artists who had not authorized the use of their work. Numerous artists, including Rihanna, Pharrell, The Rolling Stones, and the estate of Prince, have expressed their desire to keep their music separate from the administration’s political messaging.
