Apple and Google sign a Gemini contract for updated Siri in a significant victory for Alphabet
A multi-year agreement that strengthens the tech giants’ partnership in the age of artificial intelligence and strengthens Alphabet’s stance against OpenAI will see Apple launch a new tab that will employ Google’s Gemini models for its redesigned Siri later this year.
The agreement made public on Monday is a significant boost to Google’s trust. This technology currently powers a significant portion of Samsung’s “Galaxy AI,” but the Siri agreement opens up a sizable market with Apple’s installed base of over two billion active devices.
“Google’s AI technology provides the most capable foundation for Apple Foundation Models,” the company declared after a thorough examination. Google also stated that its models will power additional upcoming Apple Intelligence capabilities.
OpenAI and Alphabet have been competing for the Apple deal, the specifics of which have not been made public.
In late 2024, the iPhone manufacturer integrated ChatGPT into their smartphones, enabling the Siri voice assistant to leverage the chatbot’s knowledge to provide complex answers.
At the time, Apple said that the ChatGPT integration had not undergone any significant changes, and OpenAI did not reply to Reuters’ request for comment.
In a post on social media site X, Elon Musk, the CEO of Tesla, stated, “This seems like an unreasonable concentration of power for Google, given that (they) also have Android and Chrome.”
By developing basic models and investing billions in enormous infrastructure, Musk’s own AI company, xAI, has been attempting to compete with other key companies in the sector.
The collaboration between OpenAI and Apple will probably be questioned after Monday’s tie-up. According to reports, OpenAI CEO Sam Altman issued a “code red” late last year to encourage companies to expedite development in response to Gemini 3.
“Apple’s decision to use Google’s Gemini models for Siri shifts OpenAI into a more supporting role, with ChatGPT remaining positioned for complex, opt-in queries rather than the default intelligence layer,” stated Parth Talsania, chief executive officer of Equisights
By stepping up its efforts in frontier models and image and video production, Google has been working nonstop to challenge OpenAI’s early dominance in the market.
After being late to the AI game, Apple has had a number of setbacks, including delaying the upgrading of Siri, changing top executives, and receiving a lackluster welcome when its generative AI tools were first released.
The most recent deal extends a long-standing collaboration that allows Google to be the default search engine on Apple devices. This profitable arrangement brings in tens of billions of dollars for Apple each year while driving traffic for Google.
On Monday, Alphabet’s market value surpassed $4 trillion thanks to the news of the deal. In an attempt to allay privacy fears, Google announced on Monday that “Apple Intelligence…will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.” The stock surged 65% last year due to increased investor excitement about its AI efforts.
