Tesla Sales Rise in Norway Despite Political Criticism of Elon Musk
Tesla sales in Norway have increased to 24% thanks to the charging network and devotion, even in the face of criticism over Elon Musk’s political views.
Espen Lysholm, who still adores Musk’s automobiles, is uncomfortable with Elon Musk’s shift toward right-wing politics, like many other Norwegians.
Having a Tesla is a bit of a double-edged sword, Lysholm admitted after purchasing his third new Tesla in less than ten years, a Model Y, in May. “I did give some thought to everything that is happening with the brand and the firm. In reality, though, it all comes down to the car’s seamless technology and charging infrastructure. Nobody approaches.
Particularly in Europe, where there have been reports of vandalism of Tesla cars and dealerships, Musk’s political actions, such as supporting European far-right parties and helping finance Donald Trump’s victory in the US election last year, have caused a backlash from customers. The brand is losing its once-loyal customers in certain countries.
But sales are growing in Norway. Tesla registrations increased by 24% year over year in the first half of this year, despite sales in Germany, Sweden, Denmark, and the Netherlands falling by at least half. With a population of 5.5 million, Norway is now Tesla’s second-largest European market.
As stated by Christina Bu, secretary-general of the Norwegian EV Association, “In many ways, you could say Norway helped build Tesla.” In Norway, there is a Tesla owner that everyone knows. The situation is more intimate.
Reuters contacted Tesla and Musk for comment, but neither company responded.
According to Norwegian Tesla customers and industry insiders, the Nordic country and the automaker have a 12-year partnership that has fostered strong brand devotion. The flagship Model S was first delivered to Norway outside of North America in 2013. Drivers now have access to a huge network of fast-charging stations thanks to Tesla’s first foreign Supercharger network.
In exchange, Tesla’s technology was showcased globally in Norway. The former frequent traveler, Musk, complimented Norway’s government-backed EV initiatives, even saying on Twitter in 2022 that “Norway rocks.”
Electric vehicles now make up 94% of all new car sales, and the Model S swiftly rose to the top of Norway’s car sales charts. Over the last five years, Tesla has maintained an 11–20% share of all new car registrations, positioning it as the nation’s top-selling automobile brand in 2021.
That power is being challenged. Volvo Cars’ expanding EV selection is gaining popularity with Norwegian buyers, and Volkswagen briefly surpassed Tesla in the first quarter.
