The F1 film is now Apple’s highest-grossing theatrical release
F1: The Movie, directed by Joseph Kosinski, has soared to the top of Apple’s box office earnings.
Within ten days of its late June premiere, it made $293 million globally, surpassing the former record holder, Napoleon.
“After ten days of release, F1 has made $293 million at the global box office, surpassing the total theatrical runs of Martin Scorsese’s Killers of the Flower Moon ($158 million worldwide) and Ridley Scott’s Napoleon ($221 million) to become Apple’s highest-grossing film to date,” the company confirmed in a statement to Variety.
F1, a racing drama that currently represents a turning point for the computer giant’s cinematic ambitions, is a resounding box office success for Apple’s film division, which has only released five films to date.
Brad Pitt plays a former Formula One driver who comes out of retirement to mentor a rookie and save a faltering squad in the film.
Its marketing expenses came to almost $100 million, and its production budget was about $250 million.
Prior to Formula One, Apple’s theatrical endeavors included highly lauded but commercially small pictures like Scorsese’s Killers of the Flower Moon and Scott’s Napoleon, as well as financial failures Fly Me to the Moon ($42 million) and Argylle ($96 million).
Since Apple’s previous box office initiatives fell short, there was conjecture that the corporation may turn its attention to television, where it has found success with shows like Ted Lasso and Severance on AppleTV+.
The movie had the highest opening weekend ever for an Apple film, grossing $57 million domestically and $146 million internationally.
The film’s attractiveness was enhanced by the use of immersive IMAX cameras along the real Formula One track, which were used by Joseph Kosinski, who is well known for producing Top Gun: Maverick.
More than 20% of the movie’s total box office receipts, or $60 million, have come from IMAX screenings alone.
China ($2 million at the ticket office), the UK ($17.3 million), Mexico ($12.3 million), France ($11.5 million), and Australia ($9.8 million) have all seen significant success for Formula One internationally.
