Rihanna’s Fenty Beauty Collaborates With WBNA Winners

Rihanna expresses her pride in the partnership between the New York Liberty basketball team and Fenty Beauty and Fenty Skin.

The “Diamonds” singer’s Fenty Beauty has sponsored the WBNA All-Star Weekend before, but this is the brand’s first WNBA collaboration, and Rihanna is “excited” to watch the players “put their game face on.”

“I’ve always said that make-up is there to have fun, to express yourself,” she told Allure magazine.

Whatever you want it to be, it should express a feeling, an occasion, a personality. I am thrilled to have Fenty Beauty and Fenty Skin as part of the story of the New York Liberty this season, and I can’t wait to watch how these amazing women put on their game faces.

“No energy and spirit like New York City’s,” she added in a statement. And it is amazing that Fenty Beauty and Fenty Skin be a part of the New York Liberty’s journey this season because their women are such beautiful, strong, and powerful examples.

As part of the collaboration, the team’s pre-game warm-up jackets and shooting shirts will have the insignia. Additionally, the company will interact with fans through activations within Brooklyn’s Barclays Center and other “product discovery moments.”

The New York Liberty’s CEO, Keia Clarke, released a statement saying, “The New York Liberty are excited to collaborate with Fenty Beauty—a pioneering company that embodies our principles of supporting women and valuing uniqueness, authenticity, and self-assurance.

“We can create experiences and meaningful connections that genuinely connect with our fan base by partnering with like-minded brands.” We shall embrace bravery, empowerment, and a dedication to innovation together.

For the brand, collaborating with the team based in the Big Apple was a “natural” choice.

“We launched Fenty Beauty in New York,” stated Heather Fisher, CMO of Fenty Beauty. Because Rihanna and I have strong ties to this city, the NY Liberty was an obvious choice for our first WBNA partner.

Along with supporting Rihanna’s “Beauty for All” vision, everything we produce with Fenty Beauty and Fenty Skin also takes inspiration and personal ties into account.

“They’re a formidable team and the defending champions, and the NY Liberty’s amazing demonstration of female strength, beauty, and power is a perfect fit for us.”