Wyre is the official brand ambassador for Swift Capital Limited

Wyre, a well-known figure in Kenyan music, has been named the official Brand Ambassador of Swift Capital Limited, a prominent non-bank financial services company in Kenya. At a press conference and formal contract signing ceremony at the DoubleTree by Hilton in Nairobi, the announcement was made. The CEO of Swift Capital, several business executives, media representatives, and distinguished guests were present at the event.

Wyre’s significant influence and cultural reach are combined with Swift Capital’s dedication to financial empowerment in this relationship, which represents a daring and exciting new route for both sides.

Swift Capital Limited CEO SamJim Mwanyasi highlighted the importance of the partnership during his remarks at the event:

“At Swift Capital, we greatly identify with Wyre’s values of impact, honesty, and consistency, which have formed the foundation of his well-respected and significant career. With this collaboration, we hope to provide more Kenyans with creative, adaptable, and affordable financial solutions. With Wyre as our ambassador, we are sure that we can establish deeper connections with our communities and customers.

Wyre discussed his goals for the collaboration and how it might lead to changes in the creative and financial sectors:

It is a great honor for me to become the new brand ambassador for Swift Capital. I’ve had the chance to work in the IT and entrepreneurship fields over the last few years, teaching young creatives and innovators how to create long-lasting businesses. I’m eager to apply the insightful knowledge I’ve gained from this experience to this new collaboration. I think we can work with Swift Capital to create creative ways to reach and strengthen our relationship with their expanding clientele.

More significantly, I have a strong desire to open doors for the creative industry. Our goal is to provide financial services and products that are specifically designed for creatives, including actors, producers, musicians, video directors, and more. I am honored to support this revolutionary adventure with Swift Capital, which is a daring move toward economic empowerment for the arts and cultural sector.

Under the ambassadorship, Wyre will play a key part in future marketing initiatives to highlight Swift Capital’s range of products, which include asset finance, salary advance services, and working capital loans for SMEs. A number of digital ads, in-person activations, and community engagement programs targeted at young people, entrepreneurs, and marginalized communities will also be part of the partnership.

The program is a component of Swift Capital’s larger plan to rethink financial engagement by igniting discussions about inclusive growth, responsible borrowing, and economic empowerment through storytelling, music, and culture.

Concerning Swift Capital Limited

Swift Capital Limited is a non-deposit-taking microfinance company headquartered in Nairobi that was founded in 2011 and offers individuals and small and medium-sized businesses (SMEs) flexible working capital solutions. They specialize in custom financial products that help businesses grow and deal with cash flow issues. Swift Capital is distinguished by its prompt, cost-effective financing solutions and dedication to enabling clients’ success.

Concerning Wyre

For more than two decades, the music of renowned Kenyan singer, composer, performer, and businessman Kevin “Wyre” Waire has influenced the East African music landscape. Wyre, who is well-known for songs like “Nakupenda Pia,” “Kingston Girl,” and “Chuki,” continues to mentor and impact generations with her music. He is a suitable spokesperson for Swift Capital’s mission because of his dedication to innovation, quality, and community.