Keemlyf Teases “On The Low,” Their New Seductive Release, Coming This Friday, the 23rd

Keemlyf, a rapidly growing Afropop sensation from Kenya, has released “On The Low,” his second single under Universal Music Group East Africa (UMG EA). “On The Low,” which was produced by the well-known music producer Vic West, gives Keemlyf’s career a new lease on life as he continues to create timeless music that naturally connects.

The captivating anthem “On The Low” talks about strengthening a bond with a loved one while keeping them hidden from the outside world. His most recent work emphasizes themes of romanticism, seclusion, and secrecy.

OTL stands for “On The Low,” which refers to having that one person in your life who holds genuine significance for you but whom you choose to keep hidden for any number of reasons, including privacy, circumstances, or time. It’s the covert relationship, the late-night conversations, the intimate moments that no one witnesses. It’s honest, intimate, and relates to a reality that many people experience but keep quiet about,” Keemlyf says.

Keemlyf’s selective lyrics reflect his unrelenting desire to win over a girl of interest and maintain their relationship without disclosing it to the public.

Keemlyf croons, “I can tell you feel my vibe by looking at your eyes. It made me wonder how you could have a man but still want me between those thighs.”

When lovers tend to maintain their private, the song captures closeness, closure, sneaky-linking, and honesty that is unmatched and surely a universal subject.

I found myself thinking back on previous relationships and the hazy boundaries between secrecy and privacy. Thinking about a lady I had who no one truly knew about but who still held a part of me was the real source of OTL. Keemlyf says, “It was about protecting something that felt too fragile for the world, not about hiding out of shame.”

“On The Low” features Keemlyf’s rizz at the top. He begins by praising his muse before picking up steam with catchy and memorable lyrics. He makes a point of dancing, bringing up the “6:30” dance move, which is quite common in Dancehall music.

The song has been popular among Kenyan cultural creators, with some sharing videos of themselves dancing to it.