Dreaminfluence and Irvine Partners Collaborate To Strengthen Africa’s Artists

Leading influencer marketing platform Dreaminfluence has partnered exclusively with Irvine Partners, a premier creative communications firm with offices throughout Europe and Africa. 
The goal of this partnership is to transform Africa’s rapidly growing US$3.08 billion creator economy by offering digital infrastructure that connects companies and influencers.

Dreaminfluence streamlines brand collaborations and is well-known for managing hundreds of influencer campaigns and collaborating with more than 20,000 content producers. Due to inadequate infrastructure and a lack of digital skills, African creators still make much less than their international counterparts, even when they use sites like TikTok.

The CEO of Irvine Partners, Rachel Irvine, stresses that African innovators should be able to make money. She says Dreaminfluence helps them find new opportunities by connecting them with brands and supporting their work. In the meanwhile, marketers may use real, powerful content to reach a wider audience. The strategic importance of the cooperation is emphasized by Dreaminfluence CEO Mads Wedderkopp, who describes it as an obvious decision given Irvine Partners’ robust clientele and global reach. Well-known companies like the Estée Lauder Group, Nivea, and L’Occitane already use Dreaminfluence for influencer marketing.

Dreaminfluence has revolutionized influencer marketing since its founding in 2018 by moving away from straightforward affiliate links and toward sustained brand ambassadorships. It assists marketers in finding the best influencers, monitoring the effectiveness of campaigns, creating enduring connections, handling payments, and expediting content approvals. The platform provides influencers with an easy way to apply for campaigns, land ambassador positions, and effectively manage their partnerships.

Influencer marketing expenditures are expected to increase by more than 50% by 2025, thus firms want skilled tactics to guarantee quantifiable outcomes.

Irvine Partners’ Content Director, Mohale Moloi, emphasizes the value of specialized knowledge in ensuring the success of campaigns. Irvine Partners hopes to improve influencer marketing in Africa by fusing Dreaminfluence’s data-driven insights with industry expertise, guaranteeing increased effectiveness, openness, and financial gain for brands and creators alike.