BMW aims for stability in China with the launch of its latest ‘Neue Klasse’
According to BMW sales chief Jochen Goller, prices in China are stabilizing following a phase of significant discounting in the electric vehicle market, as stated on Wednesday.
He spoke following the announcement from the German premium carmaker about its new i3 all-electric sedan, the most recent addition to BMW’s ‘Neue Klasse’ technology platform. This initiative aims to revamp the company’s model lineup to keep pace in a swiftly evolving and technology-focused automotive market.
The ‘Neue Klasse’ serves as the cornerstone of BMW’s strategy to reclaim its position in China, the largest car market globally, where European manufacturers face significant challenges amid a fierce price war with domestic brands. Goller informed reporters in Munich, “What we’re observing is, on one hand, stabilization, and in some instances, even a price increase, which leads us to believe that the trend has now solidified.”
BMW plans to maintain stable sales in China for 2026 following a 12.5% decline in 2025.
The initial model from the ‘Neue Klasse’ lineup is the iX3 all-electric SUV, with a China-specific variant set to make its debut at the Beijing car show in April, followed by a sales launch in the region at the year’s end. A local version of the i3 will be released early next year, Goller stated. “Naturally, we aim to expand our presence in China with the ‘Neue Klasse,'” he continued.
