Adidas aims for a €2.3bn operating profit, even with a €400m tariff impact, and suggests a 40% increase in dividends

Adidas anticipates an operating profit of €2.3bn despite tariffs, suggests a 40% increase in dividends, and presents a robust outlook for revenue growth.

Adidas, the prominent German sportswear brand, has forecasted an operating profit of approximately €2.3 billion for this year, even as it cautions about an estimated €400 million effect from US tariffs and adverse currency fluctuations.

On Wednesday, the company announced its expectation for currency-neutral revenues to rise at a high single-digit rate in 2026, potentially contributing approximately €2 billion in extra revenue. It projected low double-digit growth in important markets such as North America and Greater China.

Adidas has also projected a high single-digit growth rate for currency-neutral net sales in both 2027 and 2028. During the three years spanning 2026 to 2028, the group indicated that operating profit is anticipated to increase at a mid-teens compound annual growth rate.

The company announced sales of €24.8 billion for 2025, alongside an operating profit of €2.06 billion.

In light of enhanced performance, management has suggested a 40 percent rise in the dividend to €2.80 per share for 2025.

Adidas has announced in a separate release that it has put forward Nassef Sawiris as its new chairman and has extended the contract of Chief Executive Officer Bjorn Gulden until 2030.