Spotify Offers Premium Users AI-Powered Playlists

With AI Playlist, a new beta tool that makes it easy for Premium users to create original playlists, Spotify is bringing personalized listening to the next level.

The function allows users to create playlists by entering creative prompts into the search field, and it is currently accessible in over 40 markets around Europe, Asia, Africa, and the Caribbean. Using listening history, favorite genres, and artists, Spotify’s AI creates a mix that includes things like “Afrobeat tracks for the dance floor” or “Songs to get me excited for a football game.”

Spotify encourages creativity; everything from emojis to movie characters might inspire a playlist. Users can even enhance their playlists by requesting changes like “more upbeat” or “add newer songs.” While genre or mood inspirations are the most effective, Spotify also encourages innovation.

Helping consumers find music they might not have otherwise discovered is Spotify’s stated mission. The platform’s deep personalization and AI technology are giving consumers new avenues to discover their musical preferences and get in touch with up-and-coming musicians worldwide.

Millions of playlists made by AI have been produced since its silent start last year. Spotify is improving music discovery quicker, more intelligent, and more enjoyable for Premium subscribers worldwide with this broader rollout.