WAMA International introduces Adidas Originals, a global brand, to Kenya at Westgate Mall

With the inauguration of its store at Westgate Mall in Westlands, the sports and lifestyle brand adidas Originals has increased its retail footprint in Kenya. WAMA International Group, which has more than 30 outlets across several regions and a major expansion plan in East Africa, is the company that brought adidas Originals to Kenya.

The store sells lifestyle footwear, clothing, and accessories for both men and women, as well as adidas originals items, with the goal of enhancing the shopping experience. With more than 80 stores, adidas Originals is situated in the center of Westgate Mall.

When the international sportswear company first opened to the public on April 4th, it began with a launch party that included DJs, a range of entertainment options, shoe customisation, and a cultural celebration for all in attendance. With a dash of regional flair, the event showcased the brand’s dedication to innovation, sustainability, creativity, and inclusivity.

With the opening, adidas is putting more of an emphasis on Africa and catering to local consumers by providing cutting-edge design along with experiences and goods that fit in with the local way of life.

Collaborating with the WAMA company to open Nairobi’s first Originals freestanding store has been an amazing experience. As a company, we are dedicated to expanding our brand awareness throughout Africa and making a constructive impact on the communities where we do business. Brett Burgess, EM South’s Senior Director of Africa Export.

Ismael Elmahdy, Head of Retail at WAMA International Group, adds, “We are excited to open our first adidas Originals store in East Africa.”

In Nairobi, Kenya, the adidas Originals store is situated on the first level of the Westgate Mall.