Vic West, along with Kenyan Afropop royalty Charisma, Malosh, and Brandy Maina, prepares the anthem “Dush”

Vic West, a prolific producer, is scheduled to release his most recent track, “Dush,” shortly after joining Universal Music Group East Africa. 

Afro-pop crooner Charisma, soulful emoter Malosh, and fast-rising Kenyan singer Brandy Maina all contribute their artistic flare to the song. The thrilling rush, passion, and pull that accompany romantic love are all explored in Vic West’s song “Dush.”

Vic West talked about his personal connection to the song, saying, “‘Dush’ has a lot of meaning for me, much like all of my releases. I want the world to see me via my music, feel what I feel, and experience my creativity every time I release it.

He goes on to discuss his selection of collaborators, stating that his decision to work with Brandy Maina, Charisma, and Malosh stemmed from their long-standing professional relationship and innate synergy. In addition to their previous collaborations, these musicians each contribute a distinct style that has greatly influenced Kenya’s developing Afro-R&B culture, a genre that is currently very popular both inside and outside of Kenya.

Known for her versatility in Afro-Pop, R&B, Soul, and Dancehall, Brandy Maina contributes her distinctive “golden flow” to “Dush.” Her recent endeavors, such as collaborations with other artists and performances at gatherings like the House of Banter, demonstrate her steady ascent to fame. Charisma is renowned for his captivating blend of Afropop, Kenyan alternative, and R&B. He most recently performed with Burna Boy, an African powerhouse, at the MadfunXperience. His contribution to “Dush” is noteworthy because of his rising fame in Kenyan music. Malosh, who is known for his deep voice and fusion of Afro-pop, R&B, and soul, spiced up the hook to make it a memorable song.

Concerning Vic West:

Vic West is a well-known producer, performer, composer, and artist from Kenya who made significant contributions to the Fusion music industry.

Vic has become a key character in Kenyan music history by fusing a variety of styles, such as hip-hop, Afro-pop, and gengetone. Vic West developed his sound throughout high school and college, but it was the production of the viral hit song “Kuna Kuna” that catapulted him into the spotlight and into the hearts of Kenyan music fans. His distinctive fusion of contemporary production and African rhythms has produced several number-one singles and partnerships with well-known Kenyan musicians. Many people consider Vic West to be one of the major pioneers of the current Kenyan music movement.