FKF and Azam Media Hold Discussions to Deepen Partnership in Premier League Broadcasting

The Football Kenya Federation (FKF) and Azam Media, its broadcast partner for the FKF Premier League, had a fruitful discussion today to talk about ways to improve the league’s caliber and exposure.

Mr. Martin Abuya, General Manager of Azam Media Kenya, and Mr. Patrick Kahemele, CEO of the Content & Broadcasting Division, represented Azam.

Hussein Mohammed, president of FKF, reiterated the federation’s dedication to collaborating closely with Azam to raise the league’s bar.

“Our collaboration with Azam is essential to advancing the FKF Premier League. Enhancing the league’s commercial appeal and broadcast quality would not only draw in more supporters but also provide clubs and players with better options, Hussein Mohammed stated.

The conversations centered on raising the caliber of output, boosting fan interaction, and enhancing the league’s economic worth via cooperation.