White Cap Crisp’s “Stay Crisp” campaign debuts at Capital Club with a vision boarding experience

White Cap Crisp had an exclusive vision boarding event at the renowned Capital Club to formally launch their “Stay Crisp” campaign. Renowned life coach Jennifer Karina oversaw the event, which reflected the campaign’s values of ambition, clarity, and focus. She helped the invited guests create their vision boards for the upcoming year.

The intimate event, which brought together a motivating mix of media, lifestyle influencers, and industry leaders, offered the ideal setting for attendees to align their financial, health, and professional goals with White Cap Crisp’s novel take on intentional living. Influencers for the company, wellness advocate Tatiana Karanja and travel and lifestyle content producer Winnie Rioba, attended the event and reaffirmed the importance of maintaining a sharp and purposeful lifestyle.

“The ‘Stay Crisp’ campaign is about embracing a fresh mindset and staying true to your goals with confidence and clarity,” said Wanjiru Murage, Marketing Manager, White Cap Crisp, who spoke at the event and shared her delight about the campaign’s premiere. From our vantage point as a brand, we think White Cap Crisp is more than just a beer; we are positioning the brand to encourage customers to be intentional, purposeful, clear, and creative. We want to create a moment of inspiration through this vision boarding experience so that our customers could picture their goals and dreams while savoring the refreshing White Cap Crisp. For the brand and our community, we think this is the start of an exciting adventure.

The event was planned to complement White Cap Crisp’s brand DNA, which promotes a chic, clean lifestyle that appeals to people who value high-quality, purpose-driven living. Against the sophisticated backdrop of Capital Club’s exclusive environment, guests delighted in stimulating discussions, participatory vision boarding sessions, and a revitalizing White Cap Crisp experience.

Through a number of carefully planned events and digital activations, the “Stay Crisp” campaign will continue to develop, encouraging customers to remain deliberate and focused on their goals.

The evening’s main attraction was well-known crooner Lisa Oduor, who captivated the audience with her seductive renditions of her own songs and interpretations of other artists’ classics.