Central Cee and 21 Savage Collaborate on the Powerful New Single “GBP”

The UK’s worldwide rap heavyweight, Central Cee, begins 2025 with his surprising new single, “GBP,” featuring 21 Savage, after an incredible year. Fans will go crazy over this unexpected collaboration, which is just another declaration of purpose from Cench as he prepares for the January 24, 2025, release of his first album Can’t Rush Greatness.

The UK and US rap cultures are harmoniously blended in “GBP,” as Central Cee and 21 Savage swap incisive lines. While remaining grounded in the reality of street life and generational hardship, Cench uses 21’s ruthless intensity to reflect on his path from modest origins to worldwide superstardom over a hard-hitting rhythm and captivating vocal sample. Using phrases such as:

“We have a couple of million dollars for my unborn child, but we don’t have generational wealth.”

Cench’s raw lyricism encapsulates his ascent to fame as well as the paradoxes of his life, where loyalty, hardship, and fortune coexist.

“They want a boy with a London style,” I said, wearing my Air Max and trackie on the red carpet.

During his 2023 British Fashion Awards appearance, Central Cee made news by walking the red carpet in a tracksuit, a gesture that perfectly encapsulated his unreserved acceptance of London’s street culture. This song alludes to that occasion.

The song comes with a trademark CC video shot in Atlanta by renowned filmmaker Cole Bennet/Lyrical Lemonade, who previously made the music video for Cench’s popular song “Doja.”

American rap legend 21 Savage contributes his distinctive flow to the song, spitting out harsh lyrics that go well with Cench’s reflective narrative. Together, the two produce a cross-Atlantic hymn that combines the distinctive sound of Atlanta with the raw intensity of London.

The release of “GBP” marks a turning point in the development of Can’t Rush Greatness, a project that will likely cement Central Cee’s legacy. Following the success of his viral SYNA merchandise package and partnerships with major international brands like Nike and Trapstar, Cench is still pushing the frontiers of music and culture.

Central Cee has established himself as a major force in rap thanks to his ability to go worldwide and reach an ever-increasing US audience. The new tune comes after Central Cee had a spectacular year. With his number-one hit “Band 4 Band” featuring Lil Baby, which set records in the USA, Cench ruled the charts and was named the highest-streaming UK rapper on Spotify in 2024. “Band For Band” spent 12 weeks at number three on the UK chart. With over 390 million global audio plays and a peak position of #18 on the US Billboard Chart, it is now the best-selling UK rap song of 2024. It is also the highest-charting UK rap track on the Billboard Hot 100 and a major influence on urban and rhythmic radio.

The publication of “GBP” solidifies Central Cee’s standing as a UK rap pioneer who can transcend cultural boundaries and connect with listeners anywhere in the globe. “GBP” serves as a reminder that Central Cee’s journey from the streets of London to worldwide domination is far from complete, even as he gets ready to release Can’t Rush Greatness.