Njerae is getting ready to release “Beg For It,” her first single of the year

Kenyan Afro-rising recording, award-winning singing, and producing singer Njerae continues to rise with the release of her much awaited new single, “Beg For It,” following the success of her most recent single, “Nyumbani,” and a stellar 2024.

“Beg for it,” which she co-wrote with her colleague and powerful producer Kobby Worldwide, highlights Njerae’s unique singing style and compositional prowess, enhancing her standing as a rising star in the Kenyan music industry. Previously, Njerae and Kobby collaborated on her chart-topping singles “Aki Sioni” and “OTD,” as well as Njerae’s authentically iconic first album “Unintentional.” Across all platforms, “Aki Sioni” has accumulated 3 million streams, and on “Beg For It,” her unrestrained chemistry with Kobby Worldwide shines once again. 

According to Njerae, the Afro-R&B song “Beg For It” emphasizes the value of communication in a partnership.

The narrative of a lover-girl who is deeply in love is told in “Beg For It.” She says that in addition to wanting this man, she also longs for his affection and is practically prepared to plead for it. Njerae examines how we go to great efforts to express our love for someone and the first bewilderment that follows. “I’ve always supported candid communication in partnerships, but I also recognize that sometimes it can be challenging to express what you want to say. “Beg For It” was my attempt to communicate to him that I need and need his affection,” she said.

Popular media site Kenyans.co.ke named Njerae one of the Top 100 Kenyans for her effect on youth via music, following a scorching December season during which she was booked and busy in addition to receiving prizes. Additionally, she would win the “Album of the Year Award” in the fan-voted “Unintentional” category at the first-ever digital 254 Radio Awards. Njerae is thrilled to reveal her new single to her devoted followers. In terms of performances, Njerae co-starred with Blankets & Wine and performed at a number of events throughout the holiday season, such as The Beneath The Baobab Festival in Kilifi around New Year’s to close out 2024.

Throughout the majority of 2024, music fans and social media users expressed their admiration for her current situation and suggested that she continue to write relatable love songs. Her music is a healing jewel for anyone who can relate to it, even if it is a form of creative expression.

Leveraging the transcendental momentum of 2024, which enabled Njerae to become one of Kenya’s most streamed artists on Spotify, perform at major festivals like Raha Fest and Nairobi Street Food Festival, and headline her first-ever show, Njerae will begin the year with a soothing Afro R&B song called “beg For It.” 

The “Aki Sioni” hitmaker plans to utilize every tool at her disposal to create amazing hits with her new campaign, #NjeraeSupremacy. The goal is to elevate the NJERAE brand further. More songs, shows, and tours—really, just providing for my fans,” she said.