A$AP Rocky Takes Home the Fashion Awards’ Cultural Innovator Gong

At Monday’s Fashion Awards, A$AP Rocky felt “honored” to be given the Cultural Innovator award.

The 36-year-old rapper’s partner Rihanna accompanied him at London’s Royal Albert Hall. Rocky said in his acceptance speech that the honor “means so much” to him.

When his mentor, French fashion designer Michele Lamy, introduced him, Rocky remarked, “You know, I’m really honored. I really value being a cultural innovator. becoming a rapper in the fashion industry, in particular.

According to Rocky, the boundaries between fashion and music have “merged” in recent years.

“I believe that the lines have now definitely merged,” the “Peso” hitmaker clarified. Regards, British Fashion Council. Thank you.

Rocky acknowledged being a big fan of “quiet luxury” earlier this year.

According to the rapper, who started dating Fenty brand founder Rihanna in 2020, “Everyone wants to be loud,” he told British Vice magazine. All of them want to tell you how much they spent on something. Everything is an abuse of consumerism.

Something else feeds my taste, and I’m happy to be active in a place where quiet luxury is a thing because it comes and goes.

In recent years, Rocky has collaborated with Puma on a number of projects, and he shared his method for working on them.

“My rule is that I won’t sell it if it doesn’t personally feed me, satisfy me, or stand up to my standards,” he stated.

And Rock acknowledged that not everyone will like his taste.

“I don’t expect everyone to get it, because I have an acquired taste,” he remarked. Those that lead such a life are a niche demographic.