Nairobi Will See Ayra Starr’s First-Ever YouTube Live Performance

From Nairobi, Kenya, Grammy-nominated African musician Ayra Starr will do a unique YouTube Live performance that will be aired worldwide. Produced in collaboration with Raha Fest, the event will commemorate the release of her sophomore album, “The Year I Turned 21.” Fans from all around the world can watch it on her own YouTube page.

With singles like “Bloody Samaritan” and “Rush,” Ayra Starr, who is renowned for her unique fusion of R&B, soulful melodies, and African music influences, has gained international recognition. Her ascent in the music industry has been fueled by both her indisputable skill and websites like YouTube, which have made it possible for African musicians to reach a worldwide audience.

Together with other fan favorites, Ayra will sing new songs from “The Year I Turned 21” at this small concert. Audiences worldwide will be able to watch the ceremony live on YouTube, providing them with the opportunity to share in this unique occasion. Through the “Woman Commando,” YouTube Shorts competition, fans will also have the chance to interact with Ayra Starr directly by creating and sharing their own versions of her popular song. In order to add even more excitement to the experience, special behind-the-scenes footage will also be recorded and posted on YouTube.

Nairobi was selected as the ideal location for this incredible concert because of its thriving music scene, strong African cultural ties, and youthful audience that loves Ayra Starr. The city is an appropriate setting for Ayra’s maiden YouTube Live performance because of her expanding fan base throughout Kenya and East Africa.

“I get to connect deeply with my fans when I perform live, and I’m so excited to do this on a global scale from Nairobi,” Ayra Starr stated in reference to the event. I am excited to share this album with everyone on YouTube because it holds great personal significance for me.

“We are excited to host this Ayra Starr’s YouTube Live concert in partnership with Raha Fest,” said Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube. YouTube is more than simply a music platform; it’s a place where musicians from across the globe can communicate with their fans directly, wherever they may be. African music has flourished on YouTube, and this performance is a continuation of that trend, showcasing Ayra’s extraordinary skill on a worldwide scale.

“Raha Fest is thrilled to collaborate with YouTube to offer the incredible Ayra Starr a once-in-a-lifetime musical experience! We’re promoting a cross-cultural interchange and establishing Kenya as a major travel and entertainment destination by combining the country’s thriving creative sector with international performers,” stated Ashleigh Ali, CEO of Raha Creative Kenya.

YouTube has consistently played a significant role in introducing the globe to African music. YouTube has given African music a worldwide audience, as evidenced by the fact that over 70% of the time spent watching video created by Nigerian channels originates from outside the country. The platform is still a major force in elevating the voices of musicians like Ayra Starr, who are influencing the direction of modern music.