Over 400,000 people visited the voter registration site after Taylor Swift’s endorsement of Kamala Harris

Taylor Swift demonstrated her impact once more by delivering a potent message that, in just one day, prompted approximately 406,000 individuals to visit vote.gov, the government’s website for voter registration.

After Tuesday night’s presidential debate, Swift made headlines around the world by endorsing Vice President Kamala Harris for the 2024 race.

Voter registration and voting instructions are available on Vote.gov, which is run by the General Services Administration (GSA) in partnership with the U.S. Election Assistance Commission. The website normally receives 30,000 visits a day, but after Swift posted a direct link to the website on her Instagram during the most recent presidential debate between Harris and former President Donald Trump, the number of visitors increased dramatically.

Swift urged her supporters to conduct their own research and register to vote in an Instagram post where she announced her choice to support Democratic candidates Governor Tim Walz and Vice President Kamala Harris. “I’ve made my decision after conducting my research. You have complete control over the study you conduct and the decision you make,” Swift stated. She also recommended early voting and emphasized the significance of voter registration, particularly for first-time voters.

An amazing 405,999 individuals had accessed vote.gov through Swift’s shared link in the first 24 hours, according to a GSA representative. Although users of vote.gov must eventually register through the website of their particular state, Swift’s impact on traffic is indisputable.