In South Africa, Amazon opens an online purchasing business

Launching its online shopping service in South Africa on Tuesday, Amazon (AMZN.O), opens new tab took on a number of online merchants dominated by Naspers (NPNJn.J), opens new tab Takealot.com.

According to analysts in the past, Amazon may be following suit as Africa’s most developed economy is typically viewed as a favorable starting place for businesses looking to grow into the region.

The service’s launch coincides with a spike in online sales in South Africa as a result of the pandemic’s opening up of opportunities for e-commerce to finally take off and retailers’ subsequent increases in spending.

Amazon.co.za will have more than 3,000 pickup locations and provide same-day and next-day delivery options. According to a release, customers would receive free delivery on their initial orders and free delivery on any subsequent orders above 500 rand ($27.07).

In 20 various product categories, including consumer electronics, home goods, and small kitchen appliances, South African customers will have access to a variety of local and international brands, including Apple, according to Amazon.

The majority of independent sellers, who make up over 60% of the merchandise offered in Amazon’s stores worldwide, are small and medium-sized enterprises.
“It is really important to us to have solid relationships with South African brands and enterprises. Robert Koen, managing director of Amazon Sub-Saharan Africa, stated, “We want Amazon.co.za to be the place where they can reach millions of customers.”

International fast fashion e-commerce shops Shein and Temu have also drawn attention to South Africa’s expanding and changing retail industry. Their quick ascent is fueled by strong demand for their affordable clothing. Temu made its debut in the nation early this year.

With the increase in internet access and smartphone usage in the nation, retailers are also increasing their spending in e-commerce.